One of the ways we have been trying to promote Launch Pad Job Club has been through social media – LinkedIn, Facebook, and, of course , Twitter. Our Twitter account is @LaunchPadJobClu (yes, there is no “b” at the end, Twitter has a length limitation on user names, and LPJC was already taken).
As a twitter user, your followers are different (by and large) from my followers. This statement is true for any values of “you” and “me”. There may be some overlap, more likely a greater level of overlap if we follow each other or both follow similar people, but you and I are highly unlikely to have exactly the same followers.
Let’s say, for the sake of discussion that there is an organization whose work I believe in. I follow that organization’s twitter account. They tweet something that I want to share with my followers. I click the retweet button (or I copy and paste the tweet text into a new tweet) and share it with my followers. For people who do not follow the organization, I get to expose them to the organization’s message. For people who do follow the organization, they get a second chance to see the tweet that they might have overlooked (tweets being the ephemeral things they are).
If lots of people retweet what the organization tweeted, their message is magnified greatly to an audience far larger than just those who follow them (and were paying attention at the moment of the tweet).
This is what Donate Your Account is all about. (more…)