My career in technology

The Information Anchor

I went to a SharePoint conference in Dallas last week, and learned something that might be helpful for the jobseeker.

There was a lot of stuff that was handed to me during the day as I passed the vendors’ booths – tchachkes, business cards, one-sheet advertisements for their services. But one vendor got it right…

One service provider provided a document with instructions on how to configure one of the services in SharePoint. This information is useful, and I’ll be referring to it in the future.

The company’s business information is also on the page, so by saving the page, I’ll be saving their contact info attached to relevant information about what their company does.

Business cards? If I don’t see a particular benefit to holding the card (if what they do isn’t clear, or what they do isn’t what I need right now or on the horizon), the card is going to be recycled. Same for the advertisements. The kids already have the tchachkes. But this sheet is going to stay, with the contact information of the company.

When networking your way into a company, if you can make your contact information a part of something that the recipient will want to hold on to for its own value, then your contact information will be retained. And every time the information is referred to, your name will be there, attaching the value of the information to your name.

I admit, this is not a simple, easy matter. You have to know your target audience and their needs, to understand what might be of value to them. You have to be able to provide them that “something of value”. But if you can do that, you may have just won the lottery.

Jim Adcock is Vice President of Launch Pad Job Club, an organization in Austin, Texas, whose mission is help people who have lost their jobs to get the skills they need to land their next job, and to help them cope with the interim between jobs. Check out other career-related entries.


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