Concluding my daily series revealing the “secrets” to a successful job hunt.
It’s Monday, which means it is time to get to work. Today you will learn to stop hiding…
Secret #7: Don’t Hide! Be Findable!
In addition to your Kitchen Sink and your blank template, you also need a web resume, posted somewhere where it can be found with a simple web search. Make your resume available online, as publicly as possible, and as searchable as possible.
Right now, recruiters are working with a reduced budget, so they aren’t paying for services like Monster, Hot Jobs and Careerbuilder, et al. So much so that Hot Jobs has collapsed and Yahoo sold it to Monster. Instead, recruiters are firing up their browsers and searching for candidates via Google, or are using LinkedIn, both of which are free to both candidates and recruiters. When they do this, if they can’t find you, you are out of the running for that job.
You can find some of the options and technical aspects of getting your resume on the raw web here. One of the things the linked article doesn’t cover, though, is the searches the recruiters are using. You may not know a lot about advanced searches using Google (or other search engines), and what you don’t know will eliminate your resume from the search results. Besides being sure you have all the keywords for your target job in your online resume, there are words you don’t want on your resume. “Job” is one. By eliminating the word “job” from the search, they don’t get job listings in the results. if you have the word “job” on your online resume, it also will not be in the results. “Apply” is another word that, by eliminating it, eliminates job listings from their results. Similarly, eliminating the word “sample” removes sample resumes from the search results. Make sure that you don’t use the words “job”, “apply”, or “sample” in your resume. Get a thesaurus if you need to convey the meanings of these words without using them, but get rid of the words in your online resume.
Besides the keywords for your job, you need to have the word “Resume” in the title of your resume page, preferably in the URL of the web page too. You need your city, your zip code, and your phone’s area code, all of which are used by recruiters to search for resumes and narrow the results of their search. Add job titles similar to what you are looking for in the META tag. Don’t know what a META tag is? Learn HTML (it is really not that hard) or get help from someone who knows it.
Verify your resume can be found by searching for your own resume, using the keywords from a real, advertised job. If you were the recruiter, how easy would it be to find your resume using Google?
Well, that wraps up the series, but I still have more to talk about as I continue reflect on my “career management” experience, and learn from the experiences of others. Stay tuned!
Jim Adcock is Vice President of Launch Pad Job Club, an organization in Austin, Texas, whose mission is help people who have lost their jobs to get the skills they need to land their next job, and to help them cope with the interim between jobs. Check out previous career-related entries.