I was listening to NPR and heard a story about blogs, blogola and advertorial content, blurring the lines between advertising and content without clearly identifying what is being said in a blog that the author truly believes, and what they are saying to get schwag and compensation.
I already feel strongly about this issue, and was glad it is being more widely recognized as a problem and discussed. As in my post on July 13th, “Peer Code Review on the cheap“,
OK, to start with, when I decided the theme(s) of my blog, I knew I wasn’t interested in making it a place to flog products. Point people to free resources, be a free resource, yeah, I’ll do that. I’m not here to sell other people’s stuff. Frankly, this blog is to help sell me – what I know and and do for other people.
When I am promoting something for which I have received remuneration, I will clearly give full disclosure on the nature of the compensation and justification for why I am making the post anyway.
Also mentioned in the story was the Blog With Integrity movement. Though the movement started with “mommy bloggers” (and I’m not one), since each of the points matches my philosophy on blogging, I’ve joined by signing the pledge.
BLOG with INTEGRITY
By displaying the Blog with Integrity badge and signing the pledge, I assert that the trust of my readers and the blogging community is important to me.
I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.
I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate.
I disclose my material relationships, policies and business practices. My readers will know the difference between editorial, advertorial, and advertising, should I choose to have it. If I do sponsored or paid posts, they are clearly marked.
When collaborating with marketers and PR professionals, I handle myself professionally and abide by basic journalistic standards.
I always present my honest opinions to the best of my ability.
I own my words. Even if I occasionally have to eat them.
Copyrights and Comments
See my statement about copyright and your comments.